Most people have forgotten their mobile phone at home at some stage only to have missed several important phone calls. Many people have misplaced their phone and have searched for ages trying to find it somewhere in their home. The new bluetooth watch is just the answer for people who rely on their mobiles yet have a tendency to leave it behind. (more…)

Have you ever walked away from someone and wished that you could turn around and see their expressions? Ever wondered if people were making gestures behind your back? The new spy spec sunglasses look just like normal sunglasses but allow you to see exactly what is going on behind you. You will no longer need to miss a single trick with this great gimmick. (more…)

The Citizen Eco-Drive watch has a solar panel which it uses to run itself. This eco-friendly watch can use either sunlight or any incandescent light to charge itself which means that you will never have to change the batteries. The watch converts light into electrical energy which it then stores, so that it can last a very long time without any light. The Citizen Eco-Drive only needs three minutes in the sunlight to be able to power itself for an entire day, and around two hours of light in an office environment. Once the watch is fully charged, it will be able to run for 45 days without seeing any light source at all. (more…)

In the modern world of globalization and commercialization brands are some of most valuable things the world. Best Brands are valued in billions of dollars and may constitute their respective companies’ greatest assets. That is why corporation are so very protective and aggressive when it comes to protecting and investing in their brands.

Valuation of brands is a difficult task because the criteria on which they are a valued are intangible. We can only guess and estimate amount of goodwill and influence that any particular brand can have on population of the world at large.

Millward Brown, a consultancy owned by ad giant WPP annually releases a list of world’s top brands under the title BrandZ top 100. This year’s list was published recently. According to that list World’s best brand is “Google”. They value the Internet search engine’s brand at $86 billion.

In second spot is GE. American conglomerate’s name is valued at 71.4 billion dollars. Software giant Microsoft comes next at $70.8 billion. Coca Cola is fourth at $58.2 billion. Chinese mobile phone company China Mobile at $57.2 billion is placed at fifth place. It is only Asian company in top ten.

Others in top then include IBM ($55.3 billion), Apple ($55.2 billion), McDonald’s ($49.5 billion), Nokia ($43.9 billion) and Marlboro ($37.3 billion). Nokia is the only Europe based brand.

This list once again confirms the power of American brands and the dominance of tech companies.