Tracking the success of an online ad or a website is relatively easier than tracking the success of a TV or a newspaper advertisement. 
To see the popularity of your online promotional ad or website you can easily launch a counter or an ad tracking software that would count how many times your link, banner or button has been clicked or how many times your catalogue or ad has been downloaded. However, in order to measure the success of the company’s TV or newspaper advertisement, it ought to ask people either face-to-face in streets or shopping malls or any other place or through telephone calls or e-mailed questionnaires. Usually the best way for ad tracking when it comes to TV and newspaper commercials is asking people one-on-one or through the internet.
Ad tracking is done in many ways. It can be done through telephone calls or through the internet. It is much better to do it through the internet because of several reasons. First of all, phone calls are not very effective as they do not make it possible to provide any visuals. For example, if you would like to show the consumer a shot of an advertisement and ask him whether or not he knows which brand this advertisement belongs to, you can never do this through telephone because verbal description can do no good. However, contacting consumers through the internet would facilitate showing them shots or even videos and then asking them the questions. Moreover, some people when receiving a phone call from a company that asks about its advertisement campaign, they might feel the company is impinging upon their privacy and is bothering them for its own sake.
Tags: links, online marketing, sponsored links
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